Led the design of IMEPay's web app to cater tech-savvy professionals with lite & pro dashboards, streamlined send money process and improved transaction tracking.
Improved transaction tracking with an innovative color-coded status system and timeline view, making it 60% faster to recognize and track payment states.
Streamlined money transfer experience from 7 to 4 steps with unified bank and wallet transfers, cutting transaction completion time in half.
Expanded platform accessibility to desktop users, competing directly with market leaders
Applied Google's responsive layout patterns and component design for large screens, creating a consistent cross-platform experience that scales seamlessly from mobile to desktop while maintaining IME Pay's brand identity
Role
Product Designer
Scope
UX Research
UI Design
High Fidelity Prototype
Company
IME Digital Solutions
4 Months Design,
"Major competitors had established web presence, creating a service gap."
In Nepal's rapidly evolving digital payment landscape, IME Pay faced a critical competitive gap. While competitors like eSewa and Khalti offered both mobile and web platforms, IME Pay's services were limited to mobile apps.
This limitation not only affected market competitiveness but also restricted user accessibility, particularly for those who live abroad and who preferred or needed desktop access during work hours.
"In 2023, Nepal's remittance flows were estimated at US$11 billion, which accounted for 26.6% of the country's GDP."
The Business Case
Competitive Necessity: Major competitors had established web presence, creating a service gap
Accessibility Enhancement: Users were limited to mobile devices, restricting usage in workplace settings
Brand Vision Alignment: Supporting IME Financial's vision to be "the nation's most preferred inclusive financial service provider by 2025"
Core Values Support: Reinforcing company values of Accessibility, Affordability, and Convenience
Challenge
Bridge the competitive gap in Nepal's digital payment market
Create an omnichannel experience while maintaining the familiar mobile app experience
Provide seamless access across devices without compromising security
"In 2023, Nepal's remittance flows were estimated at US$11 billion, which accounted for 26.6% of the country's GDP."
Research & Discovery
Analyzed competitor platforms to identify market gaps and opportunities
Conducted user interviews focusing on money transfer behaviors across devices
Mapped existing mobile app flows to identify optimization opportunities for web
Recognised our strength of 21 years of remittance history with more than 20,000 of agents physical networks.
Design Strategy
Prioritized core money transfer features for initial web release
Created adaptive layouts following Material Design guidelines for large screens
Developed an information architecture optimized for desktop workflows
Designed with consideration for workplace usage patterns
Everything was about moving money, and in Nepal case, it was of sending money.
Primary Functions
Sending Money ( Bank Transfer, Wallet Transfer)
Receive Money ( Domestic, International Remittance)
Transaction History
Balance Management
Secondary Functions
Load Money
Utility Payments
Account Settings
Profile Management
"Sending money form your wallet hasn’t been so much fun. In just 4 steps."
Send Money Flow
Redesigned transfer journey reducing steps from 7 to 4 for frequent transactions
Unified flow for bank and wallet transfers simplifies mental model for users
Progressive disclosure of financial information, fees and help.
Persistent progress indicator
Context-preserved navigation between steps
"Created two distinct dashboard experiences to serve lite and pro user segments"
Lite Dashbord
Minimalist interface focused on quick actions with mobile app similarity
Large, prominent balance card with privacy toggle
Quick access to frequent transfers and recent transactions
Simplified navigation with essential features only
Perfect for casual users and quick transactions
Pro Dashbord
Maximizing use of large screens with material design guidelines
Priority to saved payements
Quick access to linked banks
Perfect for pro users and diverse transaction types
Balance Display & Privacy
Expandable balance cards with privacy toggles
Progressive disclosure of financial information
One-click balance hiding for public viewing
Money Transfer
Streamlined money transfer interface
Quick access to frequent recipients (2-3 most used)
Unified flow for bank transfers and wallet transfers
Contextual recent transactions
Navigation & Layout
Expandable balance cards with privacy toggles
Progressive disclosure of financial information
One-click balance hiding for public viewing
"Users were confused about the transaction status, specially for remittance taking longer time due to technical constraints."
Why we redesigned History
Support team overwhelmed with status-related queries
Business needed to reduce transaction disputes
Users struggled to track transaction statuses
Users wanted faster access to transaction information
Use Cases
They needed to confirm the transaction success that they just initiated.
Recall past purchases and transaction, to remember how much they paid.
Tracking their expenses.
"Bridging the competitive gap, providing tech savvy users the web access."
Key Results
Transaction History "Revolutionized transaction tracking with an innovative color-coded status system and timeline view, making it 60% faster to recognize and track payment states."
Dashboard Design "Dual dashboard strategy with adaptive layouts reduces cognitive load while accommodating both casual and power users in a single platform."
Send Money Flow "Streamlined money transfer experience from 7 to 4 steps with unified bank and wallet transfers, cutting transaction completion time in half."
Material Design Implementation "Applied Google's responsive layout patterns and component design for large screens, creating a consistent cross-platform experience that scales seamlessly from mobile to desktop."
Learnings
Platform expansion requires careful balance between consistency and optimization.
Progressive disclosure is crucial for managing complex financial information
User patterns from mobile should inform but not constrain web design
